A glimpse forward

What Otty becomes.

Every screen Otty grows into — from Phase 2 sprint to Phase 7 maturity. Decisions locked, tradeoffs taken, surfaces designed.

Five choices, locked
The strategy baked into every screen.
These are the trade-offs taken. Every phone below reflects one or more of them.
i.
Trial + Lite — no perpetual Free
14-day Pro trial on install. After: Lite mode (read-only on cached library). Zero ongoing AI cost per lapsed user.
Live in · Pro tab
ii.
Founding Member · $99 lifetime · 100 only
Beta + launch week, then closed. Scarcity catalyst, not revenue tier.
Live in · Pro tab
iii.
Portions = math, not sliders
Otty calculates each person's portion from their nutrition targets. Manual override available, but defaults compute. Rachelle's feedback, Jun 3.
Live in · Cook + Family
iv.
Nutrition = Claude first, USDA later
Phase 2: per-serving cal + protein from Claude in the same plan-gen call (±15% accuracy, ~$0 marginal). Phase 7: validate against USDA FoodData Central.
Live in · Cook + Family
v.
iOS Sep 1 · Android Oct 1
Android port runs parallel to iOS Beta. 4-week stagger absorbs iOS production shakedown lessons.
Live in · Ship timeline
The Plan tab

Seven dinners. Then twenty-one.

Current week ships Phase 2. Multi-week + rhythm tuning are Pro-gated, post-launch growth.

P2 ships current week · P7 ships multi-week + rhythm
9:14●●● 100%
This week's table
Week of June 1
7 dinners tuned
Mon
Banh Mi BowlsVietnamese · 35 min
🥖
Tue
Chicken FajitasTex-Mex · 25 min
🌮
Wed
Salmon DonburiJapanese · 30 min
🍣
Thu
Lamb KoftaMid-East · 40 min
🥙
Fri
Coconut CurryS. Indian · 35 min
🍤
Sat
Brisket SlidersBBQ · 45 min
🥪
Sun
Roast Pork LoinComfort · 90 min
🍖
📅
Plan
🍳
Today
🛒
List
👨‍👩‍👧‍👦
Family
Phase 2 · ships Jul 6
The current week
Seven cuisines, never repeated within a month. Cuisine + prep time at a glance. Real AI plans, not bundled.
9:14●●● 100%
Plan ahead · Pro
4 weeks queued
Pro peek next month
Week of Jun 1 — current
Mon
Banh Mi Bowls
🥖
…
+6 more
›
Week of Jun 8
Mon
Mapo Tofu
🍲
Tue
Jambalaya
🍤
…
+5 more
›
Week of Jun 15
Mon
Greek Chicken
🍗
…
+6 more
›
"Otty avoids repeating cuisines across 4-week windows."
📅
Plan
🍳
Today
🛒
List
👨‍👩‍👧‍👦
Family
Phase 7 · Pro
Multi-week planning
Peek 2–4 weeks ahead. Cuisine variety enforced across the whole window. Pro-gated.
9:14●●● 100%
Weeknight rhythm
Tune your week
Saturday-indulgent
Heavier, slower meals on Sat. Brisket, lasagna, roasts.
Tuesday quick-night
25 min or less. Soccer practice nights.
Friday flex
Open to longer prep. Bake-time okay.
Sunday batch
Cook for the freezer + leftovers.
Meatless Monday
No meat or fish on Mondays.
"Otty plans around your week, not against it."
📅
Plan
🍳
Today
🛒
List
⚙
Settings
Phase 7 · Pro
Rhythm tuning
Saturday-indulgent. Tuesday-quick. Meatless Monday. Otty plans around your life.
The Cook tab

Tonight's dinner, auto-portioned.

Today's hero. Step-by-step cook mode. Per-person portions calculated from each member's nutrition targets — Rachelle's feedback, fully wired.

P2 ships today + cook mode · P7 ships auto-portions (decision iii)
5:47●●● 100%
Tonight, Tuesday
Time to cook.
Tonight's dinner
🌮
Skillet Chicken Fajitas
25 min · 4 servings · Tex-Mex
25 min kid-friendly no tomato (Liam)
📖
Cook
🛒
Pantry
🔄
Swap
"Otty knows Tuesday — 25 min, no tomato for Liam."
📅
Plan
🍳
Today
🛒
List
👨‍👩‍👧‍👦
Family
Phase 2 · ships Jul 6
Today's hero
Tonight's dinner front and center. Already factored for your Tuesday.
5:53●●● 100%
Cook mode
Chicken Fajitas
step 3 of 7 12 min left
1
Slice chicken into strips, season with cumin + paprika.
2
Heat skillet over high heat with 1 tbsp oil.
3
Add chicken to skillet, sear 4 minutes without stirring.
4
Add peppers + onions, stir-fry 3 minutes.
5
Squeeze lime, sprinkle cilantro.
6
Warm tortillas, 30 sec each.
7
Serve with salsa + sour cream.
📅
Plan
🍳
Today
🛒
List
👨‍👩‍👧‍👦
Family
Phase 7
Cook mode
Hands-free recipe steps, progress tracked. Screen stays on while you cook.
5:48●●● 100%
Tonight's portions
Chicken Fajitas
380 cal / serving 32g protein
Each person's portion = their dinner target ÷ per-serving →
A
Anna
target: 540 cal
1.4×
532 cal · 45g
P
Philip
target: 840 cal
2.2×
836 cal · 70g
L
Liam, 8
target: 420 cal
1.1×
418 cal · 35g
E
Ella, 11
target: 540 cal
1.4×
532 cal · 45g
"Cook 7 servings — 6.1 needed + 0.9 lunch tomorrow. Otty did the math."
ⓘ AI-estimated nutrition. Not medical advice. Verify labels for allergen or therapeutic needs.
📅
Plan
🍳
Today
🛒
List
👨‍👩‍👧‍👦
Family
Decision iii · Rachelle's feedback
Auto-calculated portions
Otty does the math. Each person's daily calorie target → tonight's portion + total servings to cook. Grocery list scales to match. No more guessing.
The Rate tab

Three taps. Otty remembers.

After-dinner ratings ship Phase 2. Per-member breakdowns and the "Otty learned" surface ship Phase 3 during Beta.

P2 basic · P3 per-member + learning telemetry
7:28●●● 100%
After dinner
How was it?
Banh Mi Bowls
Chicken Fajitas
"3 taps. Otty remembers."
📅
Plan
⭐
Rate
🛒
List
👨‍👩‍👧‍👦
Family
Phase 2 · ships Jul 6
Quick rate
Loved · Meh · Skip. Three taps. Otty remembers.
7:30●●● 100%
By family member
Banh Mi Bowls
Pro per-person
A
Anna
😍
loved
P
Philip
😍
loved
L
Liam, 8
👎
skip
E
Ella, 11
😍
loved
"3 of 4 loved it. Liam: 'too much herb.' Otty noted."
📅
Plan
⭐
Rate
🛒
List
👨‍👩‍👧‍👦
Family
Phase 3 · Pro
Per-member ratings
Family-wide doesn't tell you Liam's veto. Per-member ratings do.
9:14●●● 100%
This week, Otty noticed
What I learned
Liam (8)
Skipped 3 herb-forward dishes in a row. Cilantro, basil, mint.
→ Easing herbs in Liam's portions next week.
Family
3 of 4 dinners loved this week. Highest: Banh Mi.
→ More Vietnamese in rotation.
Tuesday rhythm
Tuesday meals took ~28 min on average — slightly over your 25 min target.
→ Tighter Tuesday picks next week.
📅
Plan
⭐
Rate
🛒
List
👨‍👩‍👧‍👦
Family
Phase 3
Otty learned
Surfaces what Otty extracted from this week's ratings — and how next week's plan reflects it.
The Family tab

The household, fully tuned.

Roster ships Phase 2. Nutrition targets + meal-slot allocation ship Phase 7 — the surface that drives auto-portion calculation.

P2 roster · P7 targets (decision iii + iv) · P7 picky-list per member (Pro)
9:14●●● 100%
Your household
The family table
A
Anna
primary cook
🍝🍤
P
Philip
grills on Saturday
🥩🌶️
L
Liam, 8
no tomato, no mushroom
🍕
E
Ella, 11
eats anything spicy
🌮🍜
+ Add family member
📅
Plan
🍳
Today
🛒
List
👨‍👩‍👧‍👦
Family
Phase 2 · ships Jul 6
Family roster
Up to 6 members. Each one's tags become the prompt that shapes the week.
9:14●●● 100%
Editing
Philip
P
Philip
grills on Saturday
2,800
cal/day target
175g
protein target
sedentary moderate active
Otty allocates by meal →
Breakfast 25% → 700 cal
Lunch 30% → 840 cal
Dinner 30% → 840 cal
Snacks 15% → 420 cal
"Tonight's portion = 840 ÷ recipe-per-serving. Auto-calculated."
ⓘ Targets are estimates from age/sex/activity. Not medical advice. Consult a dietitian for therapeutic needs.
📅
Plan
🍳
Today
🛒
List
👨‍👩‍👧‍👦
Family
Decision iii · Rachelle's feedback
Nutrition targets per person
Set daily calorie + protein. Otty allocates by meal slot and auto-calculates each person's portion. The math happens behind the scenes.
9:14●●● 100%
Editing
Liam, 8
Pro picky list
Liam won't eat
tomato mushroom cilantro olives
Liam loves
pizza noodles chicken cheese
Allergens (hard avoid)
⚠ tree nuts
"Otty will never plan tree nuts in Liam's portion."
📅
Plan
🍳
Today
🛒
List
👨‍👩‍👧‍👦
Family
Phase 7 · Pro
Picky list per member
Won't-eat. Loves. Allergens. Per kid. Otty plans dinners that work for each person at the table.
The Pantry tab

A kitchen with memory.

What's in your pantry, what's expiring, what to skip on the grocery list. Otty stops planning dinners you can't make.

P7 · Pro
9:14●●● 100%
Inventory
The pantry
42 items 2 expiring
Proteins
🥩Ground beef1 lb · 4 days
🍗Chicken thighs2 lb · 2 days
🐟Salmon1 lb · ⚠ tomorrow
Produce
🧅Onions4
🥬Bok choy1 bunch · 3 days
🥑Avocados2 · ⚠ today
Pantry staples
🍚Jasmine rice2 lb
🍝Pasta3 boxes
📅
Plan
🍳
Today
🧂
Pantry
👨‍👩‍👧‍👦
Family
Phase 7 · Pro
Pantry inventory
What's on the shelf, with decay timers. Salmon expires tomorrow — Otty puts it on Wednesday.
9:14●●● 100%
Pantry-aware planning
This week
5 use pantry
Mon
Banh Mi Bowls✓ have pork, bok choy
🥖
Tue
Chicken Fajitasneed peppers, lime
🌮
Wed
Salmon Donburi✓ salmon (expiring!)
🍣
Thu
Lamb Koftaneed ground lamb
🥙
Fri
Coconut Curry✓ have curry leaf, rice
🍤
Sat
Brisket Slidersneed brisket, brioche
🥪
"5 of 7 dinners use what you already have."
📅
Plan
🍳
Today
🧂
Pantry
👨‍👩‍👧‍👦
Family
Phase 7 · Pro
Pantry-aware plan
Otty plans around what you have. Expiring salmon? Wednesday's dinner. Already have curry leaf? Friday's curry.
9:14●●● 100%
Smart grocery list
Week of Jun 1
21 items 11 skipped
Proteins
✓Pork tenderloinhave it
○Chicken breast2 lb
✓Salmonhave it
○Ground lamb1 lb
○Brisket3 lb
Produce
✓Bok choyhave it
○Bell peppers4
○Lime3
✓Onionshave 4
~$48 saved this week
(items skipped from pantry)
📅
Plan
🍳
Today
🛒
List
👨‍👩‍👧‍👦
Family
Phase 7 · Pro
Auto-deducted list
21 items, 11 skipped because pantry. ~$48 saved. Send what's left to Instacart.
The Cart tab

One tap. Full cart.

Combined list ships Phase 2. Instacart full-push + multi-store routing ship Phase 7 — meaningful Pro depth, real time savings.

P2 basic list · P7 Instacart push + multi-store (Pro)
9:14●●● 100%
Grocery list
Week of Jun 1
32 items combined
Proteins
○Pork tenderloin2 lb
○Chicken breast2 lb
○Salmon1.5 lb
○Ground lamb1 lb
Produce
○Bell peppers4
○Lime3
○Cilantro2 bunches
○Bok choy2 bunches
Pantry
○Coconut milk2 cans
○Soy sauce1 bottle
📅
Plan
🍳
Today
🛒
List
👨‍👩‍👧‍👦
Family
Phase 2 · ships Jul 6
Combined list
Every ingredient across all 7 recipes, combined and grouped by section. Quantities scale with auto-portion math.
9:15●●● 100%
Push to Instacart
Ready to send
Instacart
32
items · $147 est
Substitution preferences
If out of stock: prefer organic, then larger pack, then store brand. Never substitute Liam's pizza dough.
Delivery window
Sat 10–11 AM · Whole Foods
Send to Instacart →
"32 items, 1 tap, your weekend opens up."
📅
Plan
🍳
Today
🛒
List
👨‍👩‍👧‍👦
Family
Phase 7 · Pro
Full cart push
One tap sends the entire week to Instacart with substitution rules + delivery window.
9:15●●● 100%
Multi-store · cheapest
Split the cart
Pro save $24
Costco
Bulk proteins, rice (4 items)
$52
Trader Joe's
Produce, snacks (12 items)
$38
Kroger
Pantry, dairy (16 items)
$33
Split saves $24 vs 1-store
Order all 3 →
📅
Plan
🍳
Today
🛒
List
👨‍👩‍👧‍👦
Family
Phase 7 · Pro
Multi-store routing
Otty splits the cart across Costco, Trader Joe's, Kroger for the cheapest total. Save $24/week.
The user lifecycle

Trial · decision · Lite or Pro.

Three states tell the story: mid-trial countdown, the paywall decision, and the Lite fallback for those who don't subscribe. Decision i + ii live here.

P4 ships paywall + trial mechanics · P6 enforces
9:14●●● 100%
Trial · day 9 of 14
Five days left.
Trial countdown
5days
until decision
During your trial
✓ 2 AI plans generated
✓ 11 dinners rated
✓ 3 swaps made
✓ Family of 4 set up
"You've saved 4 hours of planning. Keep going?"
Subscribe to Pro
📅
Plan
🍳
Today
🛒
List
👨‍👩‍👧‍👦
Family
Phase 4
1. Trial countdown
Day 9 of 14. Recap of what you've done. Soft nudge — no card required to start.
9:14●●● 100%
otty
Keep planning.
Pick a Sunday plan. Cancel anytime.
Monthly
flexible
$4.99/mo
Annual
save 35%
$39/yr
Founding · #37 of 100
lifetime · 63 seats left
$99/once
"Don't want to subscribe? Stay on Lite — read-only, free."
📅
Plan
🍳
Today
🛒
List
👨‍👩‍👧‍👦
Family
Phase 4 · Decision ii
2. Paywall
Editorial. Calm. Annual featured. Founding shows live count — scarcity, not pressure.
9:14●●● 100%
Lite mode
Browse the library
trial ended read-only
Your last plan (frozen)
Mon
Banh Mi Bowls
🥖
Tue
Chicken Fajitas
🌮
…
+5 more (last week)
›
Sample library · 8 weeks
🌮Tex-Mex
🍣Japanese
🍝Italian
🍤Coastal
🥩BBQ
🥙Mid-East
🍲Asian
🍕Comfort
Subscribe to plan next week →
"Lite costs Otty nothing — and keeps you at the table."
📅
Plan
🍳
Today
🛒
List
👨‍👩‍👧‍👦
Family
Decision i · Lite mode
3. The Lite fallback
Trial ended, didn't subscribe? Last plan stays frozen + library of 8 cached weeks rotates. Zero AI calls = zero cost. Word-of-mouth stays alive.
When does each ship?

The build sequence, at a glance.

Every screen above lives somewhere on this timeline. iOS Sep 1, Android Oct 1. Tester feedback shapes ~30% of any phase.

Phase 0
May → Jun 2
Foundation
  • Crash-free iOS build
  • Otty rebrand shipped
  • Feedback dashboard live
Phase 1 · NOW
Jun 3 → Jun 14
Alpha
  • 10–20 alpha families
  • Bundled data
  • Capture feedback
  • Rachelle's portion ask → spec'd ✓
Phase 2
Jun 15 → Jul 6
Beta sprint
  • Real AI plans
  • + nutrition (Claude)
  • Plan / Today / Cook
  • Rate (basic)
  • Family roster
  • Combined list
Phase 3 + 3b
Jul 7 → Aug 21
Beta + Android
  • 50–150 testers
  • Per-member ratings
  • "Otty learned"
  • Android port
  • Closed Play Beta
Phase 4
Jul 15 → Aug 7
Money
  • Trial flow
  • Paywall UI
  • Founding presell
  • RevenueCat (iOS+Android)
  • Lite mode
Phase 5 → 6
Aug 8 → Oct 1
Launch
  • App Store assets
  • Trademark filed
  • Domain swap
  • iOS public Sep 1
  • Android Oct 1
Phase 7
Oct → 2027
Growth depth
  • Partner sync
  • Pantry intelligence
  • Nutrition targets ✨
  • Auto-portions ✨
  • Picky list per kid
  • Multi-store routing
  • Hybrid USDA nutrition